Completely forgot to give props to agency awesomo Frank PR, with whom we collaborated

Panasonic have also targeted aspiring creatives with their ads for Lumix, which pokes fun at the art-snob stereotype in the way it “Leads by Example”

There is a great moment in the great documentary The Corporation, where a forensic psychologist is asked to define a corporation as if it were a person. Its concluded that a corporation would be a sociopath, because they lack empathy and pursue their own ends without consideration for other people. Companies have never been subject to significant public opinion before social media’s prevalence, only to shareholder, investor or customer opinion. That is their only impetus, they don’t inherently possess human amiability that would motivate them to modify their behavior for the good of society. However that may change as we collectively come to expect more from companies and their faces (i.e. brands).

Look at the way fashion designer and professional foot sucker Kenneth Cole had to check himself after trying to capitalise on the Egyptian protests. The world shouted “that’s not cool man” loudly to a brand, even before it was revealed an actual person made the faux pas.

That said, I think I need to stop stating the obvious! How’s that for candid?