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Indigenous Action

TweetWe have a crowd-funding campaign raising the funds to produce a short film called Kindred, about a group of Aboriginal people abducted by aliens from the Kimberley Ranges in Western Australia. Developing the project with writer/producer Josh Bryer, what initially grabbed me about Kindred was its basis in the Wandjina

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Sight Unseen

TweetI recently worked with Mark Bowey, creative director of Foxtel Design, on a commercial that looks a whole lot different from what we shot. Produced for UK cable channel BBC Knowledge, we shot footage in an office adorned only with tracking markers. No set design, the only lighting some intense

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Blog back in 5

TweetThe blog has been as quiet as a Lithuanian lithographer. Normal noisiness will resume when we return from Argentina in early October.

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UGC Campaigns – Profits, Prizes and Pitfalls

TweetLike a Lothario at a bar re-using his best pick-up lines, digital strategists continually fall back on the social media marketing campaign inviting consumer contributions as a YouTube video. In the past 6 months we’ve seen two massive Australian based UGC marketing campaigns; Doritos ‘You make it, we play it’

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Streetview visual cue

TweetGoogle Street View is already proving itself useful as a visual cue for more than just real estate websites and map-illiterates who need a picture of where they’re going to find it. Russell Davies points out that the Street View of the neighborhood he grew up in conjured more than

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