You are here: Home - digitalent

Archive for the ‘digitalent’ Category

Memetastic

TweetI’ve just seen a hilarious video mashup that I’m sure will inspire a video meme like the subtitled Hitler rants that flood YouTube. As George C Scott sits in a cinema watching a trailer for the latest Adam Sandler “comedy”, his reaction goes from bored, to disgusted, to outright horrified

Read more

Shoot Yourself

TweetAnyone can be creative without quitting their day-job. The herds of digital media artists stampeding from novice to intermediary has driven the rising “prosumer” market. Cheap and simplified tech has made moving and still images easier to take, photos and videos are easily shared online, so the demand for high-end

Read more

Foggy Bondi thongs

TweetHave the Gods of Australia Day taken umbrage with a PR event, summoning a thick fog to try to obscure the spectacle of a thousand-plus swimmers straddling giant Havaianas thongs in the surf of Bondi Beach? The clear early morning weather presented Bondi naked in all her glory, but at

Read more

Life In A Day

TweetNext week at 11am EST on Friday January 28th Life In A Day will stream live, the product of 80000 YouTube videos from 192 countries totaling 4500 hours. The most ambitious crowd-sourced documentary yet undertaken, presenting Earth as it was on July 24, 2010. Weaving stories spanning the world into

Read more

Sight Unseen

TweetI recently worked with Mark Bowey, creative director of Foxtel Design, on a commercial that looks a whole lot different from what we shot. Produced for UK cable channel BBC Knowledge, we shot footage in an office adorned only with tracking markers. No set design, the only lighting some intense

Read more

Far from the Madding Crowd

Tweet Whether you like his music or not, you have to give props to Trent Reznor for his balls, flying in the face of music industry copyright convention and giving labels the finger. In 2008 he privately releases the mammoth Nine Inch Nails album Ghosts with a Creative Commons Attribution-Noncommercial-Share

Read more

WTF UGC

TweetThis is what YouTube was made for! Comedians empowered by online video to make UGC that’s actually entertaining. A comedy duo from North Carolina must have seen their fair share of zombie marketing on local television, so they made a sublimely surreal satire that Barack Obama would approve of… It

Read more

Big Budget Viral

TweetI’m astounded at the production quality for some viral video campaigns. Where the Still Free viral used its budget to cleverly conceal a hoax as user generated content, we’re now seeing virals that are epic. Like Hollywood epic. The latest is a compelling single-take tracking shot through a time-slice moment

Read more