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Lynx Angel Ambush

Posted by on June 2nd, 2011 with 2 Comments

Last Friday we were dropping angels into people’s laps in Melbourne’s Federation Square as part of the new Lynx Excite campaign!

This augmented reality is an adaptation of a creative concept executed by Grand Visual in the UK. We had to dust off our old trigonometry to get the angel angles right, but the simplest and most effective twist we put on it was to add sound design, which grabbed the attention of those not looking at the screen. We have a few more AR projects in the pipeline, stay tuned!

  • Dom

    very cool!

  • re turn on

    Thanks Dom! It was a blast to work on too, dropping angels on folk kind of makes you feel like God!

    Completely forgot to give props to agency awesomo Frank PR, with whom we collaborated