Havana Club

We recently produced a series of online videos for Pernod Ricard promoting Havana Club rum, shot during a party they held in Brisbane, Queensland. This video was released through a number of news sites and played from the Havana Club Australia Facebook page.

With most shoots, there is often down time during which crew are waiting for the next incident to film and being paid to do so. We’re big on efficiently maximizing content, so we proposed that down time be filled shooting a few cocktail making videos. The additional post-production was packaged as a cost-effective add-on, as much of the motion graphics had to be designed for the principal production and factored into that budget. In online video, particularly on Facebook pages, posting videos at regular intervals is a potent means of engaging and retaining audiences.


With brands like Bacardi shifting their entire online budgets to Facebook, we’re increasingly seeing those online budgets invested in online video production that would customarily have been an above the line expenditure.