We are in the middle of an Australia-wide augmented reality campaign for McDonalds’ Loose Change menu. We’ve done augmented reality before, but this project is unique because it is intelligently reactive. Ronald’s response, both verbal and physical, is determined by the audience’s interaction with him. Audiences were presented with challenges
We have a crowd-funding campaign raising the funds to produce a short film called Kindred, about a group of Aboriginal people abducted by aliens from the Kimberley Ranges in Western Australia. Developing the project with writer/producer Josh Bryer, what initially grabbed me about Kindred was its basis in the Wandjina
Merry Christmas diggity dawg! Here’s to hoping 2012 brings good change…
A humble little word to say the Mark KICKS ASS! His UKTV ad won a Gold at Promax this year for best television image promo. Gods of awesome awards, may we win many more in 2012 before the world ends…
We had the distinguished pleasure of working with a simply delightful English chap who goes by the rather unusual name of Bear Grylls. Schweppes brought the daredevil face to face with his most daunting challenge yet; Australians. We produced a range of media around the campaign, including online video, Facebook
I’ve just seen a hilarious video mashup that I’m sure will inspire a video meme like the subtitled Hitler rants that flood YouTube. As George C Scott sits in a cinema watching a trailer for the latest Adam Sandler “comedy”, his reaction goes from bored, to disgusted, to outright horrified
Last Friday we were dropping angels into people’s laps in Melbourne’s Federation Square as part of the new Lynx Excite campaign! This augmented reality is an adaptation of a creative concept executed by Grand Visual in the UK. We had to dust off our old trigonometry to get the angel
If you write an article you attribute sources. If you cook your grandmother’s famous deep-fried Mars Bars you give the old girl props. If you forward a link you hat tip the finder. But creatives seem reluctant to indicate where they got their inspiration from. Granted, inspiration is nebulous to
We produced a segment covering the Bondi Surf Sho for Blackberry, which aired on Foxtel’s Fuel TV. Skate legend and Foxtel presenter Corbin Harris guided us through a day that didn’t exactly serve up the surf a surf comp needs, but made up for it in jet ski tow-ins and
We recently produced a series of online videos for Pernod Ricard promoting Havana Club rum, shot during a party they held in Brisbane, Queensland. This video was released through a number of news sites and played from the Havana Club Australia Facebook page. With most shoots, there is often down
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